The County of Maui Office of Economic Development invites Maui County businesses to be featured in its 2025 Maui Nui Holiday Deals campaign on https://www.MauiNuiFirst.com. This initiative offers an opportunity for businesses based on Maui, Moloka‘i and Lānaʻi to share their holiday offerings and engage with residents and visitors looking to shop local this season.

Beginning in late November and continuing through December 31, 2025, MauiNuiFirst.com and its social media channels will spotlight holiday promotions from Maui County businesses. Participation is free and provides added exposure during the peak holiday shopping period.

“This campaign is about uplifting the small businesses that strengthen our communities,” said Jade Rojas-Letisi, Director of the County of Maui Office of Economic Development. “Every local purchase keeps more dollars circulating here at home. When people choose to shop, dine and support local, it creates a real impact for Maui Nui’s families and entrepreneurs.”

To be considered for a free listing on the MauiNuiFirst.com website, businesses should complete the Maui Nui First Holiday Deals online form, available at https://www.MauiNuiFirst.com. Submissions will be reviewed and, if approved, posted to the website within seven working days. Businesses do not need to be currently listed in the Maui Nui First online directory to register for a free business listing, and a holiday or kama‘āina offer is not required to join the directory.

About Maui Nui First:

Maui Nui First is an initiative of the County of Maui Office of Economic Development, created to strengthen the local economy by promoting the support of businesses across Maui, Moloka‘i, and Lāna‘i. The program highlights local products, services, events and special promotions—providing a central platform where the community can discover and support the diverse businesses that help our islands thrive.